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Logo
Our logo is unique and ensures recognisability. But it is more than just an identification symbol. It encapsulates the core of our corporate identity and conveys our brand message. Our logo is a vital brand expression and therefore an element that should be respected and treated with care at all times. This section includes all the logo variations possible and their guidelines for the implemenation, all of which aim to ensure its optimal use in/on any type of media.
Primary Logo
The Nexent Bank logo is a seamless blend of meaning and motion. The wave subtly forms the letter 'N,' creating a direct yet understated connection to the brand name. This flowing shape symbolises progress and movement, reflecting the dynamic nature of Nexent Bank.
At the heart of the design, the diamond element nods to the legacy of the Credit Europe Bank logo. A respectful acknowledgment of the past while embracing a forward-thinking future. This balance of heritage and innovation makes the logo both distinctive and timeless.
Logomark
A logomark is the distilled essence of our brand. Strong, versatile, and instantly recognizable. It exists to create impact where a wordmark alone isn’t needed or does not work. It’s not just a design element. It’s the symbol of who we are. When used thoughtfully and consistently, it creates brand recognition, even in the most minimal applications.
Horizontal Logo
The horizontal logo is designed for clarity, balance, and versatility in wide-format applications. It provides readability across touchpoints where space is limited. This version maintains the integrity of our brand while offering flexibility in placement. The horizontal logo is only to be used in case the primary logo cannot be used.
Cyrillic Logo
Using the Cyrillic Nexent Bank logo strengthens our brand’s connection with local audiences in Cyrillic-script regions. It enhances recognition, aligns with cultural norms, and demonstrates a thoughtful approach. This builds trust and makes the brand feel more accessible and relevant to our audience.
Solid Logo
The solid version of the Nexent Bank logo should be used when the full-colour version is unsuitable, ineffective or when gradients cannot be reproduced. It is the preferred choice for materials with printing limitations, ensuring the brand remains clear, consistent, and uncluttered.
The monochrome version should only be used when colour printing is not possible, adapting the logo to single-colour production requirements.
Logo Application
Logo application is about maintaining consistency, clarity, and impact across all applications. It should always be used in its correct form, with approved colour combinations. Spacing matters. Proper whitespace and grid alignment give the logo room to breathe, preventing clutter and maintaining balance. Just as important as how to use the logo is how not to use it. Never stretch, distort, recolour or place it on complex backgrounds.
Logo Usage
Background Colour
The background colour sets the stage for the logo. Always choose colours that enhance legibility and maintain the logo’s integrity.
Placement
Explore these suggested logo placements, all perfectly tailored for a single image setting. Remember to use only one logo at a time.
Don’ts
Below are some examples that should always be avoided when using our logo.
Do not use an outlined version of the logo.
Do not add any visual effects to the logo.
Do not place the logo on a busy background.
Do not use any other color combinations for the logo.
Do not tilt, skew, or transform the logo in any way.
Ensure that the logo always has sufficient contrast.