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Design
Language
Writers use words to communicate with their readers. Designers use design language to convey their message. Design language is an essential part of our brand identity. It is reflected in almost all expressions of our brand. By adding extra graphical elements in the design language, we ensure the right appearance and increase the recognition of our brand.
Designed around you
Our shape language is quite literally designed around people. Inspired by the outline of our logo, these shapes reflect both Nexent Bank and the services we provide. Always centered around our customers.
Every curve and contour reinforces our commitment to putting people first in everything we do. Placed on the ambient teal, these shapes seamlessly integrate into our visual identity, creating a cohesive and customer-focused brand.
Diamond Cut-outs
Our shape language leverages diamond cutouts to create a strong visual connection to the Nexent Bank logo, making our brand instantly recognisable. These shapes aren’t just decorative, they showcase our identity with purpose and consistency.
Inside each diamond, we showcase snapshots of people engaging with Nexent Bank, turning abstract design into meaningful storytelling. This approach ensures our brand remains both visually distinctive and deeply connected to the people we serve.
Solid Frames
Solid frames uses the rotated square from our logo as fills that stand out against the background. This creates a strong, structured visual element that can be applied in many use cases.
A subtle gradient flows from right to left at the bottom, adding depth and a dynamic illusion of movement. This effect not only enhances visual appeal but also aligns seamlessly with the gradients used throughout our brand identity.
